Being a travel blogger means you’re a small fish in a pretty massive pond.
There’s good news in there for you though. For a great number of reasons, most of those blogs won’t last another year.
One of them is because they don’t get enough traffic. No traffic often means no money, which can lead to discouragement and quitting. More often than not, however, no traffic means your blog simply isn’t interesting enough.
A major factor in building an audience and growing a blog, especially in the travel niche, is remarkably interesting content.
How can you spice up your travel blog so that it stands the test of time? These 3 techniques below will get you started.
Borrow Ideas from Top Travel Bloggers
The first thing you should do when looking to improve your site’s content is an obvious one, but it’s something people tend to ignore for some reason.
Successful travel bloggers already have the recipe figured out. They know what content works and what doesn’t, so why wouldn’t you want to tap into that knowledge?
Use an SEO tester tool to run an analysis of the biggest name travel blogs you can find. Pick out which content has performed the best for them and create something similar.
Obviously, you don’t want to straight-up steal their content, so it’s important that you brainstorm ways to improve upon it and make it uniquely yours.
Creating content that is unique, that brings value to the reader, and that is properly optimized (SEO) is key to achieve success as a blogger. And, the only way to grow organically by increasing your following over time, have your followers engaged in your site and returning again.
Start by doing keyword research, there is many free and paid tools you can use. From there, write easy-to-read and fact dense content, and lastly, share on all your channels!
Focus on Your Audience, Not Yourself
This is a technique that usually separates the long-term bloggers from the rest.
A travel blog can only go so far if the content is only focused on yourself. Keeping a public travel journal for your friends and family is one thing, but outside of them, who else really cares?
Your ultimate goal is to get total strangers to be interested in your travels and your blog. That means shifting the focus off yourself and onto them. You need to provide visitors to your site something useful; something of value.
Tips for traveling on a budget, hidden getaways, and offering special deals are all great ways to add value into your readers’ lives. These certainly aren’t the only ones. There are plenty of others out there, but it’s up to you to choose what’s best for your site and your audience.
Speak from the Heart
The bread and butter of a travel blog is in the heart of its owner. You probably started a travel blog because you have a strong passion for it. If that’s not the case, you probably shouldn’t bother blogging about it.
Follow your passion can be terrible advice in many cases, but this isn’t one of them. Readers will recognize a phony who’s in it for the money from someone who shares a deep love for their travels.
Let that passion for traveling show through your content. Don’t just write informative articles about traveling. People can get that stuff anywhere. What they can’t get anywhere else is your unique voice and personality.
Focus on providing value first, then make your readers stay by showing them your glowing personality.
Let’s face it. Blogging is hard. It takes a long time of solid effort before you can even start to thinks about making a profit.
If you think your travel blog is going to be just another vacation, think again. Making your content interesting enough to attract strangers starts by following the advice in this article.
Learn from it. Use it. Turn your travel blog into something truly special.